we now have, remarkably specific niche programming. >> "freaks and geeks" really sympathized with the losers and had great empathy for its characters. ♪ because you don't see that i got something going right here ♪ >> "freaks and geeks" breaks my heart every time i think about it. >> i'm sorry. did i crush your twinkies? >> it lasted 18 episodes. and they're perfect 18 episodes but nbc hated it so much. >> roll down the windows because i got a big one abrewing. >> they thought it was a show by losers, about losers for losers. they hated it. they wanted no part of it. they killed it. >> at the end of the '90s, the jig is starting to be up for the networks. basically quality migrates to