for you, it's always now over later. and pause. not even in your vocabulary. so when a cold sore tingle strikes you act on it. only abreva can heal a cold sore in as little as two and a half days when used at the first sign. it starts to work immediately to block the virus and protect healthy cells. nothing heals a cold sore faster. and because abreva acts on it... you can too. act on it, with abreva.