wizards. manufacturers are trying to overcome it by making them what they call user-friendly. >> isn't that pretty? now what do i do? >> making computers easy enough to use for a beginner, it wasn't always true. people had never encountered this stuff. >> hold down shift and press -- >> so there was a great disconnect between the ambitions of the apples and microsofts and the realities of people trying to use these things for the first time. >> right now, if you buy a computer system and you want to solve one of your problems, we immediately throw a big problem right in the middle of you and your problem, which is learning how to use the computer. substantial problem to overcome. once you overcome that, it's a phenomenal tool. >> steve jobs thought that a computer should require no technical skill. he thought that it should be capable of generating artistic