what was happening at the end of the nineties was audiences started to look towards television for what they had only found before in feature film. >> victory is mine. victory is mine. great day of the morning, people. victory is mine. >> and actors no longer felt that it was a comedown to come work in television. >> what did i ever do to you except deliver the south? >> you shouldn't have made me beg. >> the segment of the audience that watched "west wing" they watched the macneil lehrer newshour, they watched west wing and documentaries in foreign languages, right? >> if the name of this nominee is leaked out before i want it to be leaked out, i'm going to blame you and you're going to find that unpleasant. >> i have to tell you something, toby, you're hot when you're like this. >> it's the first wave of what we now have, remarkably specific niche programming.