>> if you don't come to vegas, i think your business eventually won't make it. this is the place to come. and everyone tries to be better than the next person. that's breeding lions or buffalo or sable. it's their passion to have wild game and be able to breed them and make sure you get the quality and genetics and all that. you're actually proud of it. >> the international show is the largest hunting convention in the planet. we have 2,000 booths that are out there on the floor. we'll probably run 20,000 different folks here from all over the world, and you'll be able to see anything that you want in terms of hunting, hunting support, and conservation.