system, the profit motive making money off wildlife. so it's a remarkable development. but in south africa, they went through an incredible period of removing nature from their countryside in the 1800s. and they literally removed everything. it's only been in the last 20 to 25 years that there has been this recognition that they could take private land and private owners themselves could profit by restoring these areas. now until recently, this land was mostly used for livestock. but a lot of people decided, well, we could get more revenue if we do game ranching. you'd actually get much more money than raising cows. in this model, they're filling the market by first going rarer species like sable or roan that are still attractive for hunters. and you can also start breeding your buffaloes.