to hide. once you see a guy sweating when asked a question, are you sure he is the leader for you? >> that's the question before the american people, and only you can decide what you want. what you want this country to bee, what you want to do with the future. i think we're ready to move. >> if you saw it on television, clearly kennedy had won that debate. >> general men, thank you very much for permitting us to present the next president of the united states on this unique program. >> it was the beginning of a new form of political craftsmanship. you could structure the message appropriately for the tv camera you could have a huge impact. and if you couldn't, you were toast. >> i'd like you to give a real tonight welcome to senator of massachusetts, mr. john kennedy. may i ask you -- so i don't look too naive, a tough question right off the bat? >> whether i'm democrat or republican? >> people recognize television was now the medium that mattered. it wasn't before 1960 and it was every day after 1960 in those presidential debates. >> try to find a western. >> all right.