advertisers to being who knows how many, because it was being placed programmatically. >> that's the key thing folks might not understand, is that there's a profit motive to hyperpartisan news, and even fake news and hate news, which is the programmatic ad dollars that flow through. the advertisers don't know they're actually floating these sites. >> right. >> that's how you started calling this out, which is fascinating. over 4,000 have taken down their ads. how many have you had to alert again that their ads are back up, and who specifically said no, we're good with that, we want to stay where we are, we knew it and we're happy with it? >> there really haven't been that many of those. i mean, i can count them on one hand. i think most of them get back right away and they're actually really happy we let them know. unfortunately a lot of the ad serving companies, primarily google and facebook, are not letting them know they'll end up there. so breitbart, despite breaking their terms of service for ads,