the decision to stop selling swim wear and clothing. there is huge competition from online start ups that figured out, especially american women, better than the old '90s era victoria's secret. instagram is cracking down on fake likes and comments. it started removing ineffective likes from third party apps. this is part of a greater effort to maintain an authentic platform. this is including facebook faced criticism over the presence of trolls and fake news and misinformation. instagram built machine learning tools to remove fake accounts. i'll go back to the sales force ceo who said that facebook -- that social media, the new cigarettes. addictive and bad for you. >> warning label on the front of