was pure happenstance. a writer had written a public service announcement where it was called hire the incompetent, okay? and there were free vignettes of people totally incompetent. she was talking about getting fired from burger king because they found a hair in a hamburger, okay? we were having dinner a few weeks later and i was running the weekend update segment of the show at that point. i said remember that character you did a few weeks ago? why don't we move her into weekend update and make her a -- make her do social commentary or a consumer advocate. not on unlike a local newscaster. and gilda said, okay, can we call her rosanne, rosanna danna?