right, there's a video of him skate boarding at a parking lot last summer. that went viral. and, you know, it was sort of a youthfulness, edginess, it worked, paired to elizabeth warren announcing she was running on new year's day. >> hold on a sec. i'm going to get me, umm, a beer. hey, my husband bruce is now in here. you want a beer? >> no, i'll pass on the beer for now. >> okay. how much is beto's social media presence, the ease with which he uses the medium, going to help him? >> i think it's a big deal introducing him to people. no question that the presidential race we're on the cusp of, and people say it's too early. it's actually not. this is normally when people start running for president. it's going to be different in every way. one of the first elements is getting attention. so beto o'rourke clearly mastering the role of getting attention here. going beyond the tentist thing