>> decked out in adolfo and having her own big hair and lots of jewels and being a movie star. i mean, she knew -- she knew what to do. she'd been working with stylists and makeup artists. so she knew how to look grand, and she did. >> she was instrumental in turning red from being the color of communism to the color of republicanism. she had those beautiful red dresses. and that certainly became part of a kind of reagan look. >> the reagan model of, let's all be grand and beautifully dressed and at least look like we've spent a lot of money, certainly had a huge impact on how americans wanted to dress and how they wanted to live. >> the '80s had this extravagance, this excessiveness.