people start talking about them and it works. but in it case i think the ads missed the mark so much that no one was really sharing a lot of them. it wasn't something that hit home with viewers. and frankly, we were talking about whether the netflix and some of these other services would rip into the ratings for the super bowl, and i think it is possible. frankly, if i hadn't been coming on air to talk about the super bowl this morning with you guy, you may have changed the channel as well. the ads like i said weren't h hitting home and halftime show was underwhelming. >> and so differing opinions on the viewing quality, but thanks to keep you aing your tv on tha joining us this morning. >> not a fan of defensive football games clearly. coming up, pressure mountses on the virginia democratic governor to resign over the racist photo. we'll tell you what ralph northam plans to do coming up. natural enamel,