you're never getting your own message out. that's the real danger. the trap the democrats are in. >> that's correct. i agree with every word. >> it's one of the dangers -- difficulties in reporting. do you focus on every statement that's not true because then you just wind occupy -- after a while people shut it out. >> he's a reality tv star. it has to be about trump. many i advice has been talk about trump for a moment. and then pivot. pivot to what we're good at. healthcare. he's terrible at healthcare. we're good at education. he's terrible. we're actually good at creating jobs. he's not been unable to create jobs. essentially for working people. the people that voted for him. these are why people elect presidents. >> here's an idea. don't talk about him at all. it's cheeky and silly. really imagine what would happen if the democratic nominee decided i'm spending zero time talking about him.