so what he's doing now he says, this is, the secret-- >> fabio: the family secret. besides excessive amounts of salt. so the little sort of wisps of olive branch like this in the fire. so you're getting, you're getting the flavor of those olive branches. it gives it a very distinctive taste. during the renaissance the medici lit fires around the city on feast days and handed out roast beef to the common people. most of the time though, they kept this amazing meat for themselves. this one actually comes from the same area where the medici family originated.