serious things awry with the financial system in 2007? >> anthropology teaches you two things. we tend to ignore them because we tend to look with our brains, but how we act really shows us how we look at life. but second, anthropology tells you to look at others that seem different from you, whether that's in the next department or end of the road or the other side of the world, but also because you can flip the lens and look back at yourself. a fish can't leave water unless they jump out of their fish bowl. i used those tools to look at the tribe of bankers who were creating all the funky innovations, and using that technology, i could see how the bankers had tunnel vision, had lost sight of any sense of