win well you win by capturing the electoral college how do you do that you try and figure out a way of where you can go to appeal to relatively small numbers of people he was going to places that a lot of people thought why is he doing that he shouldn't be doing that he should be going someplace someplace else we didn't there was a strategy of looking at places that had been thought of as consistently democratic states states like michigan wisconsin and pennsylvania all three of which mr trump carried on in november. this was the strategy recommended by cambridge analytic rather than trying to convince millions of voters across the entire nation to vote for trump the campaign targeted tens of thousands that the firm knew through its analyses were on the fence. if you are somebody here. and you are just you're