a legal point of view there's no privacy issues that's just you know the internet and the state of it and using a product that generates a lot of revenue for facebook. for advertisers it's a boon giving them access to the most intimate details of our lives. making brownlow is a media strategist for pricewaterhouse coopers in sydney. when you change your status for example we might see something a young woman has her status to engaged suddenly she gets ads for bridal services they sorts of things are clues about what her interests not really they are the research from consumers is i don't like have a ton if it's not relevant to them if it actually is something that they want that don't mind it so much so this is actually not a bad thing. as