in a science fiction movie minority report personalized advertising tailored to suit people's moods is everywhere. if you get a motel welcome that the other story takes work out for you that could soon become reality the advertising industry uses emotional decoding technology to reef people's facial expressions london based company realize uses that to analyze customer's emotional reactions to ads from the likes of coca-cola and added that the software tracks even the smallest of facial movements and recognizes emotions like confusion and joy. emotions are. quite complex and we asked people to not really understand them very well by now so that's why that's what computers are actually getting better there's more intelligence on the backend than a single person i think gartner has said that in twenty twenty five an average