multinational has been successful at adapting goods or services. so before entering the indian market i for only resolved its product line as our correspondents on your phone the car reports was the fall of the the store opened ikea employees visited about a posin homes in indian cities to try and understand how people live live here and what they need and the product line not really the flex that you know for instance ikea has introduced more color it's in it's far not introduced high on the mattresses it's introduced dhaka so fabrics because there's a lot of dough to dust in india it's also come up with alternatives to the lead up because the calo is all shipped of india and i think most importantly ikea has really kept in mind that india you know with its abundant supply of cheap labor really has a kind of do it for me culture of that and do it for your self and and so like he has a full in-house team of people to help customers actually assemble the french. you