glean information and knowledge from this data. coming. hardware software algorithms it's a big business. big data is analyzed using software platforms called frameworks they divide data between several high performance servers where it can be processed simultaneously processing that data quickly is key. data artisans a burden based startup comes in they analyze very large amounts of data very fast using an open source platform called apache flink they help create it processes incoming data in real time and can simultaneously analyze data has already been stored stream processing is a big new thing so it's no surprise that chinese complement alibaba snapped up