and so this is kind of way he's going he wants to capitalize on the growing private message at market and so what has prompted this change well basically it's it's been it's been a rough couple of years fifa facebook it's had multiple scandals and one of them of course is the cambridge analytic a scandal web by the private firm eighty seven million uses ended up in the hands of political consulting firm and this goes beyond privacy we've had things like political propaganda hate speech abuse all of these things have found her on facebook so it's part of a case of using this as a business or. but unity to broaden facebook's scope but it's also damage control that it needs to convince us the public and regulators for example that it's up to the task of god ing our privacy because on that point the regulators are after them