and so we tell that story how it relied on marketing and publicity in magazines. mary quant made a name by originality a style that will forever be associated with quantity is the mini skirt. throughout the decade hemlines gradually rose by nine hundred sixty six the term mini skirt was in white usage it became a symbol of the swinging sixty's and women's liberation but it was also a polarizer a squint learned in her shop from the beginning it was a getting out of there with one lot of young men to bring in their girlfriends and raving about everything and there were not a lot of sort of city gents. on the window with their. outrage the exhibition also shows how quantum braced mass production techniques bringing her striking styles to ordinary shoppers now are being introduced this time by many