a whole roy joins me now. the future of modeling and it looks like it could well pipe play a big pot fashion's always had a big element of fantasy when you look at the old couture runway shows they are full of fantasy and i think this c.g.i. model stuff really feeds into that but i mean why has it taken so long i mean c.g.i. isn't exactly new. no it's not new computer generated generated imagery started in the early nine hundred seventy s. and it really got under way in one thousand nine hundred seventy three with the original westworld here people are in a gunslinging time distil handful of androids which of course malfunction and go crazy another big c.g.i. film was jurassic park i was also another technology gone wrong film that was the first physically textured c.g.i.