that on one hand we had this amazing treasure off in the gin is going to ins. are no longer being commercially grown by the families because there is no one to mine on the other hand we saw this huge trend people are demanding products convenient and i've made from venus and of minutes and greens to be ready by in nutrition so what we primarily saw that you know there is a dim on and there is a supply there is no nothing in between and that's what we started. socially conscious food is how happy to it's like straw describe. its primary objective is to create a direct and sustainable. supply chain. the 1st step was to join forces with the farmer produce