$30 million into making the daily work, something that will be only be available on ipad devices but rupert, first of all, good to have you. >> thank you very much. >> obviously, this is a very popular device. i mean, there are 15 million of them out there, that could easily double by the end of next year. >> much more than that. >> do you think -- is that why, that the ipad, you see as the future of these devices? >> yes. there are 50 million around the world. naif been rationing it. they only met a million first month. >> steve jobs? >> steve jobs, yes. now they'll ramp it up, there will be all sorts of things happening. >> what's interesting, it's not going to be unique to the ipad, after a couple of years you're going to branch out. >> there are actually -- when the new products were coming this year, people submitted mobiles for 94 different tablet devices, some will go nowhere but we'll see. there will be big companies in there. slightly different
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