jennings says access to the data will help better manage care. health reform is forcing hospitals to move away from a system that rewards each medical procedure to outcomes. >> in order to survive in that world you need an integrated delivery system. you need to provide the entire gamut of services in a way that is cost effective. >> reporter: georgia state university professor, bill custer says obamacare accelerate ad national movement toward collaboration to help curb rising medical costs. >> the risks are greater if they don't merge. the changing environment for health care is such that without that partnership, they may have a tougher go of it. >> reporter: now these two hospital systems are first going to offer this new insurance plan to their own employees and their dependents but if it is successful, wellstar and piedmont could roll out an insurance product available to the general public. martha? martha: very interesting.