sensibility of what is important and, what is more, and we say on occasion, mike has a toughness to him, a toughness, probably one of the most important journalism stories in recent years was broken by mike allen, remember, the "washington post" salon dinner, that is a mike allen story. he is well liked. >> you mentioned "washington post" the play week ruins things involveing their advertisers. fair or unfair? >> totally unfair. when mike allen started playbook it was a few hundred people. that figure grew to a few thousand pause word got out, this is fascinating. now, it is a00,000 people -- 100,000 people or more. >> but you have sponsors? >> we never had sponsors. >> you do now? >> it is something that is highly coveted by advertisers so