because he is talking about how native americans are, all against -- a group of native americans put together this ad, they didn't have the money to air it. but here it is, in part. >> will rogers, geronimo, unyielding, strong. indomitable. native americans call themselves many things. the one thing they don't. >> pretty good. >> powerful ad, anybody that sees that ad, i challenge them to not feel. you know what? the nfl should want to change it because re-branding makes them money anyway. >> it is, it is, if you look at the commercials now we have a sneak peek for you on a couple of them. what is the first one we're doing?