campaign. one step further, gopros and lens filters to really make awe pro, awarding one winery month and adore the selfie prize pack a gift card and frame your selfie and have everyone really enjoy it. so it's really a fun campaign there. >> you can become insta-famous but the perk for the hotel chains and in all of these situations is -- >> lots of free promotions. >> lots of free publicity. next up? >> teamed up with uber to make your ride even more valuable. basically, you log on to the uber app. sync it with your spg member account and start earning one membership point for every u.s. dollar you spend on uber. those points are even more valuable if you ride uber during your hotel stay as opposed to on an everyday uber ride, and the spg hotels include the weston w hotel properties st. regis, lots of opportunities to part in this program. >> somebody who uses uber seems like a no-brainer. >> yep. no down side. a lot more for your money.