big announcement. >> off-camera, rob and i were discussing how much we wish we were shareholders. apple is going to pay shareholders a dividend beginning july 1st. kgo's jonathan bloom reports from silicon valley. >> reporter: with all the iphones, ipads, ipods and imacs apple has been selling, the company has gradually stashed away almost $100 billion that's just been sitting in the bank. it's a far different problem than the one apple had 15 years ago when steve jobs returned as ceo. >> steve jobs was terrified of spending unnecessarily any of the cash that apple had on its balance sheet. and that's because when he came back to the company in 1997, apple almost ran out of cash. and that haunted him. >> reporter: fortune magazine editor who wrote the book "inside apple," says when jobs passed away it left the new ceo tim cook to decide what to do with all that money. his decision, give $45 million of it to shareholders as a dividend. apple's first since 1995. and the second biggest dividend