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Big announcement. off-camera, rob and i were discussing how much we wish we were shareholders. apple is going to pay shareholders a dividend beginning july 1st. kgo s jonathan bloom reports from silicon valley. reporter: with all the iphones, ipads, ipods and imacs apple has been selling, the company has gradually stashed away almost $100 billion that s just been sitting in the bank. it s a far different problem than the one apple had 15 years ago when steve jobs returned as ceo. steve jobs was terrified of spending unnecessarily any of the cash that apple had on its balance sheet. and that s because when he came back to the company in 1997, apple almost ran out of cash. and that haunted him. reporter: fortune magazine editor who wrote the book inside apple, says when jobs passed away it left the new ceo tim cook to decide what to do with all that money. his decision, give $45 million of it to shareholders as a dividend. apple s first since 1995. and the second biggest divide ....
Ever paid by an american company. giving cash back to shareholders opens up apple s stock to a whole new category of investors. more cautious investors, or investors who require a steady stream of income from their stock can now and will now buy apple. offering a dividend is not something you usually see with a tech company that s still growing. it can be a sign of the company s stock prices leveling off. and they have to start paying dividends to keep investors interested. but that may not be the case with apple. i think it s going to continue to skyrocket. reporter: jay elliott who wrote the book the steve jobs way says he set up a model of explosive growth for apple that s nowhere near finished. the system they have in place, the way they sell their products, i think they are going to continue to be an incredible cash machine. i don t see that stopping. reporter: elliott thinks apple is doing a good job addressing the recent criticisms about the working conditions at f ....