something, you know. i'd lost my girl, you know? i love twinkies. >> reporter: but now twinkies are on the comeback trail. >> wait, they're coming back? >> reporter: yep. hostess bought out by two investment firms says twinkies will reclaim its snack cake throne returning to store shelves july 15th. >> the kids will get to have fried twinkies and scoop the middle out of hostess ding dongs. >> what about hostess cupcakes? >> reporter: they're coming back as well along with hostess snackcakes. the company website counting done to the yellow spongy d-day. company officials issued this written statement, quote, america wanted hostess back, they wanted the original. a comeback by any other name would never be as sweet." >> the brand has a lot of strength. they knew that. that's why somebody paid $410 million for brand identity. >> reporter: ira kale is a professor of market usc.