it's an extreme version of wedding photography called trashing the dress. newlyweds taking their dress out for photo shoot like none other. >> they'll jump in muddy puddles, in the rain, jump in pools, get sandy at the beach. >> reporter: the photography community is up in flames about this video saying it takes trashing the dress to dangerous heights. eric was the photographer who captured this moment just after the bride's friend doused her dress with flammable liquid and set it on fire. >> all the brides are looking for something that's hasn't been done before. it was my idea to use real fire not photoshop. >> i just know from the look of it, it looked a little on the dangerous side. >> reporter: photographer michael cooper did a similar shoot back in 2006 when he lit this bride's dress on fire. >> i did it in a way that the subject was not near the fire, not close to any danger to make the final execution look believable.