we all have different parenting styles. many of us defaulting or improving upon what we learned from our parents. >> but there's a new parenting technique gaining popularity among hollywood celebrities that enkournlgs encourages a radical hands-off philosophy. >> reporter: it's a parenting trend celebs penelope cruz and toby mcguire are embracing with their little ones. their idea, not to treat them like little ones at all. it's called the r.i.e. parenting method, or resources for infant educators. the author of "baby knows best", believes infants and toddlers should be treated more like adults. >> your title is baby knows best. i think a lot of parents are saying, no, parents know best. >> parents have the biggest picture but babies really do know more and are more competent than we often give them credit for. >> reporter: this is a back to