i'm not sure. a lot of companies tried to convince their customers they were offering unbelievable new products. >> and unbelievable they were. take a look at domino's edible box, or edi box. no leftovers and no trash. >> and how about rain that smells like different products. say a fast food restaurant wants to advertise, they can make the rain smell like fries. >> and luxury subway cars. >> billed as mass transit without the masses, featuring food, drink, relaxation. experts without all the people on board all for a fee of 15,000 bucks. >> can you imagine? >> that would never happen in new york. >> don't miss our yub dates on facebook, wnnfans.com. >> announcer: this is abc's