deanna checks it out. >> reporter: the dreaded undereye bag -- purple, puffy. they can crop up on anyone -- even anchorman ron burgundy. >> i look like hell. i've got bags under may eyes. >> reporter: you could fix it with surgery or injections, but now -- >> it is shapewear for the undereye bag. >> reporter: diotinsel is a film you apply under your eyes. and it claims within three hours your eyes have packed their bags and the puffiness is gone. it's like spanx for your eyes. just look at the before and afters. dr. doris day has started offering it to her patients just this week. >> does it hurt at all? >> not at all. >> like putting cream on. >> reporter: here's how it works -- after you take off all your make-up, you put on two gels right under the eyes. the first is a base. the second activates the product. when they meet, they form an invisible, elastic-like membrane over your undereye bags. >> like shapewear. it's the best thing i've seen. it's a way of holding you up in an invisible way. it helps the undereye bags, but what i've also noticed is even