> it's not about hugging trees. it's not about being wasteful either. >> all right, all right, all ri"> > it's not about hugging trees. it's not about being wasteful either. >> all right, all right, all ri" property="og:description"> > it's not about hugging trees. it's not about being wasteful either. >> all right, all right, all ri">
the "true detective" star. here's abc's sara haines. >> it's not about hugging trees. it's not about being wasteful either. >> all right, all right, all right. matthew mcconaughey is back. bearded and deeper than ever. >> taking care of yourself takes care of more than just yourself. >> his latest adds for lincoln's mkz hybrid coming to a home near you during the college football games on new year's day. >> that's the sweet spot. >> say what? and there he is again taking cover from the rain at a diner, until -- >> there we go. >> destination viral, if his first set of pensive ads for the struggling car company are any indication racking up more than 5 million views since september. >> sometimes you have to go back to move forward. >> his wisdom parodied on "saturday night live." >> take a big step back, like go from winning an oscar to doing a car commercial.