luxurious lingerie line called scandale paris. it was only sort of marketed toward upscale. and not every woman could afford this brand. but i thought, how could i revive this and bring it to america at a price point that every woman could enjoy? >> reporter: and that she did. scandale paris is now in select target stores with a brand new collection coming out in the spring. high-end delicates that cost just between $7 and $18. at the helm of the brand, berry is completely hands on. >> we come up with fabrics that we all like. we come up with laces. this little dot stretch fabric is one of my personal favorites. >> reporter: who is the ultimate scandale paris woman? >> every woman that cares about feeling good from the inside out. we care about what we have on under our clothes. we care about what we look like when we take our clothes off. college students. the entrepreneur. the mom. the working woman. it's for all women. >> reporter: but in what may be