>> i look around, what do i want to do? the first thing i did was design a new boat with my design partner david knight. >> since that day he's remained one of the top contenders. >> eric jackson dropping into the hole. this is the current world freestyle kayak champion. >> and a bold entrepreneur. >> you are familiar with the changes we have made. >> designing the high-tech kayak necessary for his brand of rodeo kayaking. >> they are half as long as they were 15 years ago. the shapes are dramatic different and consequently the things we can do in them is different than it used to be. where your kneecap is, it is right here. the apex of this curve, and that's where you want to be. >> each year his tennessee-based company jackson kayaks develops new invasions that to allow him and his team to push the performance envelope according to his partner. these modifies kayaks have