monthly payment is a really nice return on some woman's cell phone plan for one month. it is very lucrative to be able to charge people huge penalty fees and huge overage charges with no warning, which your customers then are legally obligated to pay. i mean, who wouldn't want a business plan like that? everybody wants the right to maximize their corporate profits. and if you can maximize your maximizing by swindling your customers, particularly your customers who are locked into a binding contract where they have to pay you for the privilege of stopping to pay you, who wouldn't want that? from a corporate perspective, swindling customers this way i'm sure is awesome. it almost makes me want to glue on a fake villain mustache and twirl the ends of it right now just thinking about it. but if something is good for a company's bottom line, if a company can figure out how to make money by tricking americans, by swindling people out of their money, just because a company can make money doing that doesn't mean that that should be a protected practice. somebody ought to take care to ensure fairness.