as the prototypical what should a conservative look like to win iowa, he's as close as it gets this time to mike huckabee. >> the question is staying power. these ads presumably have to go compete in new hampshire which is not going to be necessarily favorable to a conservative as south carolina is. and then florida, john, we've been -- we have not mentioned the angry teddy bear. newt gingrich. i know you have a piece on this on new york magazine and in politic. gingrich seems to be revealing his strategy for the weeks ahead. i wonder if you could speak to that a little bit. >> yeah, i'd say it was kind of an extraordinary moment yesterday. some of us were up with newt in the marshalltown. he had an unscheduled media availability. got kind of goaded into doing a press conference. and our colleague chris matthews here on msnbc sort of took over the proceedings.