do a lot of click. >> on the dog front they made testimonials. once you can get someone on the site, then you get a lot of the testimonial. >> it is still results. >> yeah. >> how you get there. >> once they hit the site that's where you -- matters about the dogs. right? because that's the -- benefit they are showing that's nonfumigating or who knows. >> right. okay. let's move on to the next one. this is a question about >> is there a wrong place to lawn launch your business in the united states? in other words, is there one place that's better for you like silicon valley or can you -- launch a business in florida? >> love this question. >> if you want to go to real estate florida is probably not a great place now. but, look, it is conditional. so -- you know, there are marketing conditions that are important. tax conditions that are needed to considered. lifestyle conditions you need to consider. where do you want to go? hiring considerations, what kind of work force do you have in that particular area? so there's a lot of different