likability versus economy. if you make it a referendum on romney, the republican, you don't really like him oh, by the way you really don like the republican party. that's the strategy. they're trying to make romney own all parts of the republican party. just look at the economy part. you brought it up with david axelrod. that's the campaign here. >> right. which if obama wants to make it a referendum on the republican party and make romney own the most conservative element, romney just simply wants to say, no, no, no, you may like the president but you don't like this economy. >> your story gets it though. >> that's exactly where we're headed. it's sort of in some ways a natural evolution. i mean, during the republican party -- during the republican primaries you saw romney fighting this belief among a lot of conservative republicans, that he wasn't conservative enough. so the general -- what usually happens after that he moves to