>> let's listen to an add last year that is using some of the elements that judith identified in her piece. >> lately i worry a lot about my kids. what is their future going to be like? i supported president obama because he spoke so beautifully. since then things have gone from bad to much worse. >> judith, they're now releasing longer versions of that, but that kind of ad, but it still includes that thing about he spoke so beautifully. saying i supported him because he spoke so beautifully. and no other reason. that's the only one they identify. >> yeah, when i heard it the first time, i had a very negative response to it. i thought, how could this be working? but it seems to be working. you see this woman. her gaze is downcast. she's full of self reproach, self-blame. what the republicans have found is that women are very comfortable with this. they're comfortable with the