made, then he put his team together to source all the different components of the product and came back to us with a price. >> with ray's help the factories in china were all lined up. while the retailers were waiting to receive their orders. the next step, select a fulfillment company to do the receiving, packing and shipping of the merchandise. that's where they landed in serious trouble. >> well, we tried to do due diligence. we weren't that educated about what criteria we should look for in a ship unfortunately, it was a complete disaster and they shipped about 80% of our product incorrectly in that first year. it was very tough year for us. >> those shipping errors nearly cost them the business. but they got back in the game when they reconnected with another shipper. craig clay of maryland based total biz fulfillment. >> i don't know what happened to them. all i can tell you, if you don't have a good fulfillment company in place, is you're customers