disparity is between the social and financial ideologies, and that's there. and 86% want more individual accountability. this is very much a personal responsibility, pick yourself up off the bootstraps kind of thing. then your pickup truck populace. we told you for a long time, culturally conservative, the old reagan democrats, probably another way to put it. predominantly white working class. 80% of them not graduated from college, blue-collar type folks, live in the rural south and the midwest, very pessimistic about the economy. this is the anti-washington and anti-wall street group that sits in the middle here. almost half of them say d.c. doesn't represent their values. and 64% said government should be doing more. this is a big difference. yes, culturally conservative, but they want government involved to sort of help create a level playing field if you remember some of those talking points in the 2012 campaign. then there's our turtle group. we call them the whatever man. and we'll explain to you in a