and marketing this to america and the world. >> let's take a look at anned a from the national congress of american indians. >> will rodgers, geronimo, unyielding, strong, indomitable. native americans call themselves many things. the one thing they don't. >> ray, it's a very powerful ad. it turns out the washington team has now gotten a native american executive direct for of their new foundation to say that name is perfectly okay and native american communities have been using it as a term of honor for a long time. >> well, i seriously doubt that