going to want to interact with our app and know what to do. and marketing is great because we need to go out and get the word out. but also the tech is important, because if you don't have a product that works, it's not going to do that well. >> but talk to me about design. >> yeah. >> because i read somewhere that you spent a lot of time working on the design, and some people might think, you have a really great functional website, or app. why is design so important? why should we be spending time and money on that? >> it's truly important because a lot of people get confused in terms of user experience and the flow. and a lot of people might drop off the conversions. people might not understand exactly what you have to offer, and the value that you can give them. even knowing what movies are out there and what deals and the way of explaining that so we have a great designer tailor that's been able to build a great experience on our iphone and website. >> you launched your app here at south by southwest last year. it's gotten great traction. it was featured in the app store. how did you decide we did a story on this show recently how did you decide how to determine where to put your resources on the web or in mobile?