we're pro-contraception, they're anti-contraception. we're pro-gun safety, they're anti-gun safety. so much of it is the way the issues are framed and democrats, i think victoria is right, democrats have not done a good job on the framing front. >> quickly in 30 seconds or less, vickie, do we think bloomberg is going to be able to make a difference in this election with $39 million? >> i don't. i think that the nra is too powerful and folks in deep red states just hate a new york city -- or a past new york city mayor coming down and tell them what to do. but maybe in the long term. >> i think part of the rebranding, if you will, is shannon watts who's the mom, make it about moms and not about the big city mayor, we'll see. i want to thank my guests, vickie, goldie, erin and jonathan. that does it for me this easter sunday. thank you so much for joining us. please don't forget to share your thoughts. you can find us on facebook at tweet us @msnbcdisrupt. i'll see you back here again